Top 5 Tools For Athletic Directors to Manage Their Social Media Accounts

In today's world, social media plays an enormous role in the outreach strategy of any athletic department. It's now expected that sports teams and coaches have active social media accounts, that athletic directors will be retweeting their coaches and players.

While there is no doubt this adds to the workload of Athletic Directors, there are a variety of tools that can help you create a professional Social Media presence across all of your Social Media Channels.


The top graphic design tool! Canva is easy to use with an interface that feels like PowerPoint. You can get started on Canva and create some basic graphics in under 15 minutes. It is one of the top graphic design programs on the internet.

In addition, Canva has templates for all different types of posts. While these can be pretty standard, they are a great starting point. If you upgrade to the Pro Version there are even more templates and the ability to create a Brand Pack which keeps your logos, fonts, colors, and branding consistent.


HootSuite is our top choice for managing your Social Media. It offers the ability to schedule across 10 different Social Media Channels. This can be a great option if you are managing the Social Media accounts for your Athletic Department along with different teams and feeder programs.

The major difference with HootSuite is it’s analytics tools. It’s suite of analytics and tracking tools give you insights that can help ensure you are reaching your target audience. This can be a little overwhelming, but they offer lots of training to help you understand the reports.


Buffer is a great option for Athletic Departments that are looking to increase their posting on the cheap. With free options, you can schedule up to 10 Posts at a time that can automatically go to three Social Media Channels.

If you are looking for a basic tool to get started with, Buffer is a great option to test the waters. It lacks some of the analytics tools that HootSuite offers, but if you want to get started this is one of the best options out.

Google Forms/Sheets

One of the best tools on the market for managing anything. Google Forms allows you to easily create forms that can let you collect large amounts of data very quickly and display it in a Google Sheet.

There are endless uses for Google Forms and Sheets but here are a few of our favorites:

  • Collect Birthdays of Players and Coaches

  • Gather Contact Information for Parents, Camp Attendees, or Any Group

  • Signup Forms


Zapier is an automation tool that allows you to automate different tasks. With Zapier you can automatically do a variety of different tasks. From emailing confirmations to officials, responding to parents emails, or ReTweeting/Sharing posts from different teams, Zapier can do it!

Zapier is definitely a bit of a higher end tool that has a learning curve but is learnable if you take the time to do it!

Don’t let the process of running your Social Media accounts overwhelm you. Start simple-make a plan, work the plan, and adapt it to the results!

If you need help managing your Social Media accounts, we are here to help!

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